Market Explorer allows you to conduct in-depth market research to better understand your market’s size, your competitors, how the government buys, and more.
The Market Explorer tool is a tactical solution that provides you with in-depth research into different buying departments, competitor insights, NAICS codes, and other dimensions that could directly impact your team's success.
To access Market Explorer, select Strategy from the header menu and then select Market Explorer.
Once on the Market Explorer page, all of your different dimensions, measures, and criteria are on the right-hand side of the page. Depending on what you are interested in searching for, you will want to first select your primary dimension. This is the first bar under Dimensions on the right-hand side of the page.
To dig deeper into your data, you will most likely want to select a second dimension, this will be the second bar under Dimensions.
To get even more granular, you can click on the chart/graph/data that is shown. Once the new window appears, you can select Explore Data in the bottom left-hand corner.
Market Explorer is an extremely powerful market research tool for you and your team to utilize!